About Us

GOODBYE BASIC NON-TOXIC SCENTS

Here at The Heart Centered Company, our non-toxic products are anything but basic. Because you’re wanting to clean up your lifestyle, not your personal style.

Quality Meets Affordable Luxury

Coconut Soy wax offers a cleaner burn than pure soy wax in addition to being more aesthetically pleasing. We only use full cotton wicks (no lead). And our fragrance oils are free from Phthalates, endocrine disrupters & ingredients from the California Prop 65 list.

Say Hello to an Elevated Bath Experience

Our organic salt soaks use organic essential oils that are safe to use in the bath (not all oils are soak safe even when diluted). Organic flower powder colors for natural coloring of the salts & your bath water & for an extra touch- dried organic flowers. Pink Himalayan salt from Pakistan, Epsom salt & French Grey salt from France round out our soaks for that high end (non-toxic) bath you’ve been looking for. 

OUR BACKSTORY

The Heart Centered Company was originally created as a virtual esthetics service by Melinda in 2021 under the name Heart Centered Beauty. After realizing there was a need for non-toxic self care products, the salt soaks along with several other bath & body products were created using essential oils only. After a successful run with the bath & body products, life got a bit too much to handle a full time job, personal life & running a business so in 2022 HCB was put on pause.

 Cut to 2025 and Kyle decided to jump into making non-toxic, coconut soy wax melts & candles. We did a soft launch in February but when the opportunity to sell in a local boutique presented itself, we knew it was time to go full force. After a conversation with the boutique owner, the Red Dirt collection was created & on April 1, 2025, we launched our booth inside Urban Okie Boutique in Owasso, Oklahoma. 

We started out with a total of 50 candles in our inventory with 5 scents. We are now up to over 20 scents & Kyle restocks in batches of over 100 candles in a single weekend! 

FROM OUR HEARTS TO YOUR HOME

Hi. We are Kyle & Melinda North, owners & creators of The Heart Centered Company. We have been married since September 2010 & live in Owasso, Oklahoma with our 3 rescue pups. 

Our purpose in creating this company & offering what we do is to provide clean, non-toxic, elevated options when it comes to home fragrance & bath. We feel that non-toxic doesn’t need to have a basic or crunchy undertone. Nor does luxury need to equate to high prices & fancy jars for the sake of price. We named our company The Heart Centered Company because everything we do & offer comes straight from our heart center. Not our emotional heart, our heart that guides us to what is true. Our company, like us, is rooted in Jesus, Joy & Truth. 

Melinda holds a license in esthetics & is a student of plant based nutrition school Health Mastery Institute. An online nutrition school that covers more in the first module than what doctors learn in medical school (per every medical doctor that has gone through the program). She takes her knowledge of health & ingredients to carefully craft any fragrance blends & products we sell or create. 

Kyle works as a Senior Pricing Analyst & uses his vast knowledge to ensure our pricing is right in line not only for us but for our customers. It gets very nerdy in our home at times but that means we are able to provide clean luxury at affordable prices. 

Here at The Heart Centered Company, we believe in full transparency & health when it comes to what we offer. Which is why it is important that what is sold by us is cruelty free, vegan & free from Phthalates, carcinogens & endocrine disrupters. As of today, we are working on more candle sizes & researching additional options to either create or source from other vendors that share our goals. 

Thank you for your support!

Kyle & Melinda North